How hard can it be?

We asked ourselves; How hard could it be to create magnificent watches with quality to match for a reasonable price?


2018 welcomes our most intricate timepiece yet. The Virtue. We wanted to create a timepiece that was the epitome of reliability with a rugged industrial feel. From visually to mechanically we wanted the Virtue to feel alive and ready to follow you anywhere, from dinner to diving!
From the waves rising out of the face to the brash protruding slashes on either side of the case, the Virtue encapsulates all aspects that we believe create a timepiece that’s more than just a watch.